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As is the rest of the world, consumerism is spreading like wildfire in India. Lifestyle and fashion stores, supermarket chains, giant shopping malls, and hypermarts are testimony to post-liberalisation India’s retail boom. Little wonder that some of the hottest jobs is impressive by any yardstick – a steady 30 percent per annum with no signs of slowing down.
To meet this ever-rising demand, several institutions of higher education have introduced specialized courses in retail education and training. Among them: Welingkar School of Retailing, L. N. Welingkar Institute of Management Development and Research, Mumbai; Pearl Academy of Fashion, New Delhi; Jaipur; Chennai; National Institute of Fashion Technology, Delhi; National Institute of Retail Management, Mumbai; Bangalore; Ahmedabad; Indian Retail School, Delhi; Bangalore; Hyderabad
With the retail sector more structured and organized, jobs within it have become aspirational. In this new environment, a salesman doesn’t remain a salesman forever. He can move up the ranks and become a store manager and earn corporate sector salaries. The retail sector in urban and rural India is set to boom as new benchmarks are being set and the ground rules are constantly changing. Both the consumer and those making careers in this sector will be the biggest beneficiaries.